Apple has a secret packaging room where experts focus on nothing but the packaging options for Apple products. From how you lift the tab to pull out your new iPhone 6 to how you tear the sleek strip off the plain brown cardboard box that arrives at your door, every step you take has been orchestrated and practiced by Apple's packaging and marketing experts. Apple does this to make sure its loyal customers get a product that is packaged with its brand in mind.
Small business owners can’t afford a secret packaging room, but they can afford to pay attention to how successful companies package products from start to finish.
First, take a look at your product packaging. Is it eye catching? Does it communicate your brand? When your customers see your packaging do they know it’s yours?
If your product packaging hits the mark, don’t stop there. Carry your branding through to how you package and ship your product to the customer.
For many small businesses, shipment packaging is an afterthought. They’ve made the sale and the product is out the door. Keep in mind, though, that the packaging your product arrives in is your last opportunity to make an impression with your customer. Make the impression a good one.
Use colorful, clean, eye-popping graphics and your company logo on your packaging. Include your website address and if you use recycled packaging material, say so on the box.
Sound expensive? It doesn’t have to be.
Today’s small businesses and online boutiques have options for printing creative, colorful shipment packaging that doesn’t break the budget. These options allow businesses to print packaging that features the company’s four-color logo, the website address or the fact that the packaging is made of recycled materials.
Next, when your customer opens the package, what happens? Is the product packaged in a way that feels like a gift? Or is it balled up and haphazardly wrapped in some bubble wrap?
The details count. Wrap the product with care, whether it is in bubble wrap or colored tissue paper with a hand-tied bow. Include a personal note – with your branding on it – or a couple of business cards. Include a free item or coupon for the next purchase.
Is it time to repackage your shipment packaging? Let A&M Tape & Packaging’s new onsite printing service help. Call (800) 231-8806 or visit A&M Tape & Packaging to find out more.
