Monthly Archives: October 2020

Why Owning Your Brand Story Can Improve Wine Sales During COVID-19

Online merchants gained an extra $107 billion since the start of the pandemic, according to Adobe Analytics. Keyword searches included face mask, disinfectant, thermometer for adults, rice, bread, hand sanitizer, N95 mask, TP and rubbing alcohol. Another hot item: alcohol. Wine, in particular.

Once an unknown option for consumers, ordering wine online has caught on...

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