Category Archives: Branding

The back-to-school box: Crayola Crayons

This month marks the start of the school year for many of our customers’ families. To prepare, parents are going through the time-honored tradition of back-to-school shopping with their young kids. A lot has changed over the years, from how kids transport their lunches (from metal lunch boxes to insulated lunch bags) to how they take...
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The scoop on branding

Summer and ice cream go hand in hand, so it’s no wonder the entire month of July is designated National Ice Cream Month. With hundreds of ice cream flavors created by artisans, big brand companies, and local ice cream shops available, how can consumers choose which flavors to indulge? Flavor preferences are a matter of taste,...
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Repackaging America’s Favorite Pastime

The last weekend in May is the unofficial start of summer. It’s also the unofficial start of a season filled with star gazing, charred hotdogs, melted marshmallows, bug bites, and the smell of OFF!. Ah, yes, it’s camping season. Families and friends gather with tents and sleeping bags; they circle around a campfire to sing Kumbaya. It’s...
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Do your part on Earth Day

Online shopping is a magical experience. Surf, scroll, click and presto! Within days a box – sometimes several – appears at your doorstep. Within that box is typically another box and additional...
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